So who wins in the Fiat/Chrysler deal? It reminds me of the combination of KMart and Sears a few years ago when my overall reaction was "Why bother?" No doubt someone somewhere sees value in the deal and clearly the U.S. government sees it as a way to save some jobs, at least in short term, but I cannot get excited about the deal's likely progeny when and if they roll off the production line. Putting a bankrupt company together with a marginally successful one, again shades of KMart/Sears, simply does not make much sense.
Maybe I'm wrong but there is a long track record of mergers which had much more logic than this one failing miserably--remember AOL/Time Warner, Mattel and The Learning Company, even Chrysler and Daimler had a smidgen of promise...
Comments